Natali
RUEN

Product marketing and monetization

Natali Borisova

CustDevGTM StrategyMonetizationProduct ManagerVibe-coding

18 launches · ₽69M+ · 15 niches and markets

I help experts and online projects turn intuitive sales into a system for growth, monetization and scale.

Product marketer and growth architect for expert businesses.

Contact meProjectsArticlesLectures · In Russian

Selected projects

Cases that show the system

A selection of projects where you can see launch architecture, systematic monetization and growth of expert products.

View projects →Services · In Russian →

EdTech / AI

AI Empire: from research to sales

242 paid subscriptions in 4.5 months: research from 168+ responses, a new user path, and growth without an ad budget.

Product DiscoveryJTBDGrowth

Result

  • 242 new paid subscriptions in 4.5 months
  • +49% payments in September vs August
  • 0 → 825 Instagram followers
  • 2.49M Pinterest impressions in 90 days

In Russian

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Vibe coding / Client project

A funnel platform with a private account

A landing page, an archetype test, online payment with automatic access, and a private account — shipped in 1.5 months instead of a year of classic development.

Vibe codingNext.jsCursor

Result

  • evpostnikova.ru is live in production
  • 14 API endpoints — a full backend
  • Access after payment in under 1 minute
  • 100× cheaper than classic development of the same scope
  • 1.5 months from the first prompt to deploy

In Russian

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Education / Premium

Growth and monetization of a digital project

From stagnation to a product system: audience growth from 58K to 64K (+9.7%), a 70× lift in Reels views, and a three-level product line.

CustDevMVPFunnelProduct Strategy

Result

  • Launch results for the “Code of Influence” masterclass
  • 134 people entered the Telegram funnel
  • Traffic was fully organic, from Instagram Reels
  • Ad budget: ₽0
  • 22 participants paid
  • Payment conversion: 16.4%
  • First-stage revenue: ₽21,780

In Russian

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Writing

Articles and guides

Guide · In Russian

Vibe coding from scratch: a practical guide

How to build products in Cursor without a development background, from the idea to a working deploy.

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Research · In Russian

Why customer research comes before any product

How to find real audience needs and build products without guessing.

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All articles →
18 launches₽69M+ in revenue15 markets

Need a growth system, not a pile of tasks?

Write to me and we will find where monetization is leaking, and which next step will move the project fastest.

Contact me →